Generation Africa: Ethical Fashion Initiative at Pitti Uomo 89

As a result of foreseen circumstances, I was not able to go to Pitti Uomo this time around like last year which I wrote about here and some of the street style photographs I snapped here, but I’m glad I could still see photos from the event and share with you guys.

The Ethical Fashion Initiative is a flagship programme of the International Trade Centre, a joint agency of the United Nations and the World Trade Organization. The Ethical Fashion Initiative links the world’s top fashion talents to marginalised artisans – the majority of them women – in East and West Africa, Haiti and the West Bank. The Initiative has been connecting artisans to the global fashion supply chain since 2009. The Ethical Fashion Initiative also works with the rising generation of fashion talent from Africa, encouraging the forging of fulfilling creative collaborations with artisans on the continent. Under its slogan, “NOT CHARITY, JUST WORK.” the Ethical Fashion Initiative advocates a fairer global fashion industry.
Four African designers  – AKJP, Ikiré Jones, Lukhanyo Mdinigi x Nicholas Coutts and U.Mi – presented their Autumn/Winter 2016-17 men’s collections  at the FONDAZIONE PITTI DISCOVERY and ITC ETHICAL FASHION INITIATIVE partnership for Pitti Immagine Uomo 89  with the special event “Generation Africa”. With a focus on fashion from Africa, this unique platform will promote young and talented fashion designers from the continent, and show the energy of today’s African creative scene.
Here are some photos from their collections:

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For more information on the Ethical Fashion Initiative, you can reach them on the following means:








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