As part of the Fondazione Pitti Discovery’s Guest Nation Project, the Ethical Fashion Initiative brings four talented menswear designers from the African continent to Florence, Italy this summer. The selected designers are Orange Culture, Dent de Man, MaXhosa by Laduma and Projecto Mental. Each designer will present their Spring/Summer 2016 menswear collection at the “Constellation Africa” show held on Thursday 18th June 2015.
Ethical Fashion Initiative is a flagship programme of the International Trade Centre, a joint agency of the United Nations and the World Trade Organization. The Initiative links the world’s top fashion talents to marginalised artisans – the majority of them women – in East and West Africa, Haiti and the West Bank. Active since 2009, the Initiative enables artisans living in urban and rural poverty to connect with the global fashion chain. The Ethical Fashion Initiative also enables Africa’s rising generation of fashion talent to forge environmentally sound, sustainable and fulfilling creative collaborations with local artisans. Under its slogan, “NOT CHARITY, JUST WORK.” the Ethical Fashion Initiative advocates a fairer global fashion industry.
Dent de Man, MaXhosa by Laduma, Orange Culture and Projecto Mental were selected as part of the African Fashion Designer competition launched by the Ethical Fashion Initiative in December 2014. Their participation at Pitti Uomo 88 marks the Ethical Fashion Initiative’s continued efforts to promote creativity from Africa and encourage the manufacturing of fashion garments & goods on the African continent.
This edition, in cooperation with the ITC ETHICAL FASHION INITIATIVE, will focus on fashion from Africa with the special event “Constellation Africa”, to promote young and talented designers from the continent. A runway show scheduled for Thursday, 18 June at the Dogana (Via Valfonda) will feature those four brands that privilege manufacturing in their home countries and are already known on the international market.
And here is a brief history of ORANGE CULTURE // Adebayo Oke-Lawal from Nigeria
Orange Culture is a contemporary menswear brand created by Nigerian designer Adebayo Oke-Lawal in 2011. The brand combines classic and contemporary western silhouettes with an African edge. Orange Culture fuses Nigerian silhouettes, print fabrics and contemporary urban streetwear. Orange Culture is more than a clothing line, it is a “movement” for a creative class of men that are “self-aware, expressive, explorative and art-loving nomads”. Orange culture has been featured by top fashion magazines and was recently shortlisted by Vogue Talents for Africa and LVMH’s 2014 Young Fashion Designer Prize.
Below are some of his past works
Credit: Ethical Fashion Initiative